In this blog post, we will be covering 3 of the most important reasons why your business needs a professional email address. This will be a very straight forward article as we will be listing out the 3 main reasons for you about why having a professional email address and how it can directly affect your business’s image.
Before we dive in let’s first be sure to establish your understanding of the difference between a professional email address and a non-professional email address. Now when you think of an email address you likely initially think of your personal email address which is likely something along the lines of [email protected], [email protected], etc. These are all examples of a personal email address. Now as a business owner perhaps you have taken at least a small step to create a slightly professional email address such as [email protected] While this is better than mixing up your personal and business email addresses and combining the two it is still not considered a professional email address. When we are talking about a professional email address we are talking about an email address such as [email protected], [email protected], etc. So there you have it, those are the main differences between a personal email address, a semi-professional email address, and a professional email address.
Now that you understand at least in a basic sense what a professional email address is let’s dive right into 3 of the top reasons as to why your business needs a professional email address.
Reason #1: Establish Credibility
First and foremost a professional email address makes your business stand out as a credible business. If your business has invested resources into making sure you have a professional email address then it becomes obvious to people looking to contact you that you take yourselves seriously and that you pay attention to detail. Your professional email address will also match your business’s name and website domain, therefore creating even more touchpoints where your potential clients/customers can check out your business/brand and see what you are all about.
When you have a professional email address you are then able to use your credible email address on a wide variety of contact points. For example, you can use this email address on your website when people go to your contact page; on your business cards that you are handing out to people while networking; and even when someone simply asks you over the phone or in-person for your email address because they are interested in reaching out.
Reason #2: Keep your personal email & business email inboxes separate
This reason is extremely crucial to those of you who have been using your personal email address as your main contact email for your business. It can be extremely confusing when you have one inbox where you are receiving emails from your friends & family as well as your business. It makes it much easier for you to accidentally look over important business emails, or in some cases even lose them amongst all of your other personal emails. Do yourself a favor and even if you are unwilling to invest to have a professional email address (which tends to cost approx. $7/month), at least create a separate email address that you can utilize for your business. This will help you immensely when it comes to staying organized.
Reason #3: Ability to create multiple email aliases
With a professional email address, you can generate multiple email address aliases. An example of this would be if you wanted to create a separate email alias for your customer support team you would be able to generate another email address for example ([email protected]). This has a wide array of advantages. First and foremost you can differentiate why someone is contacting your business and even where they may be contacting you from. This allows for you to then forward emails that need forwarding to the correct departments. Another example could be to create another email alias such as ([email protected]) which you would then be able to forward to your sales department or tackle appropriately depending on how you go about conducting business with new potential clients.